Kevin Keefe

Director of Marketing

Kevin Keefe, of Cazenovia NY, is bringing 18 years of marketing experience to the table. After graduating from Cazenovia College, Kevin jumped from radio and broadcasting into manufacturing. His opportunity on radio opened his eyes to the marketing world, where he met hundreds of new people and made countless connections that would serve him for years to come.

Kevin has years of experience building B2B relationships and generating content that truly connects his audience with his branded message. Kevin brings a blend of practical experience and strategic thinking to every challenge and he is ready to bring his creativity and open-mindedness as the Director of Marketing for HealthWay.

Daniel Phalen

Chief Operating Officer

Daniel (Dan) Phalen, of Fayetteville GA, is responsible for overseeing manufacturing, supply chain, sales operations, and leading our Continuous Improvement projects. Prior to HealthWay®, Dan held a variety of commercial, operational, and general management roles across Public and Private Equity owned businesses. Dan most recently served as EVP and General Manager for Current Lighting, a manufacturer of advanced lighting and intelligent controls.

Dan earned his MBA from Case Western Reserve University (OH), his BS in Business Administration from Marist College (NY), and a Certificate in Leadership from Rice University (TX). We look forward to him applying his skills in support of our continued growth trajectory as the industry leader in IAQ-enhanced filtration equipment.

Brian Hicks

Vice President of Sales

Brian Hicks, of Louisiana, has 14 years of sales leadership experience in the wholesale distribution and manufacturing segments. His responsibility with HealthWay® includes leading sales efforts through team development, channel alignment, and scaling of multi-market sales operations.

Since many individuals and businesses have put an increased focus on Health & Wellness given recent events, Brian was interested in the efforts HealthWay® has invested in, and the overall growth of the company. HealthWay® has been at the forefront of breakthroughs in indoor air quality, developing revolutionary solutions for all indoor air quality situations. “I’m excited to be with an organization whose technology will be a key part of the solution for those developing a plan,” says Brian.

Jeff Pecoroni

Chief Executive Officer

Jeff Pecoroni, of Saint Louis, leads the HealthWay® team as the CEO. After receiving his BA in Spanish at the University of Colorado Boulder, Jeff worked in the financial sector, and in a variety of commercial and operational roles.  Jeff moved his family up to Connecticut​ with GE Supply, becoming the Northeast Division President.

Jeff joined Heatcraft Refrigeration based in Atlanta, GA where he managed Central and North American business. Most recently, he has served as the President and GM of Halco Specialty Lightning. He now brings his business expertise to the table at HeathWay®.​

Matthew Sibole

Chief Financial Officer

Matthew (Matt), of Tennesee,  graduated from the University of Tennessee with a BS in accounting, then he set off for his first job in Westchester, NY working in acquisition accounting for IBM. From there, Matt has held many roles in different functions, industries, and even different countries while also making time to earn an MBA in Strategy from Vanderbilt University. Matt is no stranger to traveling, as he has lived across the eastern US and worked overseas in Europe, Africa, Asia, and the Middle East, due to his expertise in corporate finance.

Matt was contacted by HealthWay® at “the right place and the right time” and was amazed at the opportunity in front of the company. He enjoys seeing how the parts of the business come together and works hard to support his peers with better processes, tools, funding, or even as a sounding board. He knows where the strengths are, and he is determined to build upon them at HealthWay®.

Alex Frechette

Vice President of Engineering

Alex holds a bachelor’s degree in Mechanical Engineering from Rochester Institute of Technology. He has been working as an engineer for 11+ years. Prior to HealthWay, Alex worked at Fulton, a commercial and industrial boiler manufacturer for 10 years where he spent 7 years in R&D, 1 ½ as a Manufacturing Engineer and 1 ½ years as an Engineering Manager. At HealthWay Alex serves as the VP of Engineering where he supports all technical aspects of products by overseeing product engineering, new product development, and applications engineering of installed solutions. Alex’s is highly motivated by design and building quality products while ensuring HealthWay is an industry leader in the IAQ market.